Reimagine

Rebrand the New Children’s Museum in San Diego.

The idea is to rebrand the museum to be a museum that promotes the values of inspiring imagination, discovering your creativity and potential in a world of possibilities.

A new visual identity with brighter and more cheerful colours was designed to appeal to both parents and children. Drawing from the inspiration of children’s building blocks, the logo was redesigned to symbolise the expansion of one’s imagination. A little character, Ollie, was created as the museum’s mascot to assist the visual identity of the museum.

Student project while at Shillington College.